Pr for self published author book

Many authors self publish these days, and the book distribution system is set up primarily for people who are published by recognized publishing. There are specialist public relations people who help authors promote themselves. Selfpublished authors can benefit from the services of a good book publicist, who can help them reach target audiences and introduce them to. Rupert published his book elsehwere but came to authoright for his marketing and publicity. I have yet to meet one author who felt that the pr company heshe hired created a good return on investment.

The selfpublishing revolution is here, we helped start it, and it is certain to remain a popular and permanent publishing option for authors. Your local newspapers love local stories and might publish a feature article about you and your book. Aug 21, 2019 author scams and publishing companies to avoid becoming a published author is a fantasy shared by almost all writers. A book launch plan for firsttime authors without an online. If creating an epic book press release scares you or you dont think you can come up with something, then id recommend finding a book publicist or checking out some of these special book press release services. Publicity from the trenches is also for authors who have published a book and are wondering why it has not started selling. While publishing houses usually assign an inhouse pro to work on each book, both traditionally published and indie or hybrid authors opt to hire a freelance book publicist to ensure individualized publicity attention for their books. Best of all, no video editing skills are necessary at. Depending on your goals for your book, self publishing can get you more customers, free publicity.

Figure out what makes your book unique and compelling, and target your marketing and pr to those specific strengths. As a selfpublished author, where do you start with your pr and publicity for your new book. Marketing your book for selfpublishers and indie authors. Book marketing tips for selfpublished authors bookbaby. Rupert wrote a book charting his experience of a career in the army. Can selfpublished authors get publicity in the major media. Its definitely about the story and showing the media why its so important to share it were filled with a sea of noise on tv, radio and print so to rise above is an incredible.

Self published authors are still at a disadvantage in the book industry. Below find the ratings of a wide range of self publishing. Thanks to selfpublishing relief, my book is officially publishedsomething i was starting to believe was never going to happen on my own. Annie jennings pr understands how to create media ready guests in the exact way necessary to qualify them for major media exposure. Book publicity book publicists nissen public relations. Jessica glenn is a jack of all trades in the book world. Five simple ways to promote your selfpublished book. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing. Book marketing services book marketing company authoramp, uk. Book promotion services for authors we help your publicize. Your name in print on a book jacket, having your words in print, and the respect of having accomplished publishing your work. Why is getting up close and personal with your readers effective for selling books. The six authors published many of their books through amazons online self publishing platform kindle direct publishing select, and they expressed shock and frustration over losing their.

For more information on author services, and to learn how to appraise any service yourself, please see johns book. Placeit allows indie writers and selfpublished authors to create videos to promote books and ebooks easily as well as book cover mockups. We hope these marketing tips for indie authors is helpful to you or other authors you know. If you self publish on amazon, use every space they give you. I believe that a free series starter is the most costeffective book promotion tool a self published author. We work with book authors, experts, academics, thought leaders, and business professionals in a wide range of areas. Best of all, no video editing skills are necessary at all and it takes just a few seconds to get a video done. Creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to self publish. As you may already know, createspace and kdp are printondemand distribution services that can hanldle making your paperback books. After that just follow the plan, make adjustments when necessary, and listen to your readers. From many years agowhen we became the very first book marketing company to secure a fullpage feature story about a selfpublished novel in the new york times, to the everevolving book publicity strategies we continually develop for selfpublished authorswe have earned the reputation as the premier book marketing agency for selfpublished books. Books forward will tailor a campaign for you planning around your upcoming releases, longterm goals, overall brand and budget.

Sign up for a free subscription to book marketing alerts, our oncemonthly roundup of publishing and publicity guidance for authors. Explore your future through our page dedicated to the indie publishing life, or find out more about book marketing in our book marketing tag. A publicist is a key to a book s success in the media. Is it a good idea for unpublished authors to hire a pr firm to promote. Ten steps to marketing your selfpublished book whitefox. Still, stories of books especially self published books succeeding without any marketing, are rare.

An authors of a self published book may enjoy up to 70% if their book is priced reasonably. We work with committed self published and traditionally published authors who understand todays market requires a smart and strategic book promotion plan. That being said, getting into a bookstore is not always the fastest key to success. Its fast and easy to independently publish your print book with createspace, your digital book with kindle direct publishing.

However, if you dont get the following nine marketing strategy basics right first, you could be wasting a lot of your time, energy and money. How this selfpublished author sold 800,000 copies of her. Nov 14, 2019 there are thrills from being a published author. Nissen public relations is full service book publicity firm and book marketing firm.

Savvy writers has a list of 46 free promotional sites for selfpublished books. Angies diary lists the top ten free promotion sites for self published books. Congratulations, now youre a selfpublished author with your book floating around in the world. With an evergrowing team of book pr professionals and years of.

So, youve written a book and youre planning to selfpublish. And as with almost any widelyshared ambition, there are also folks out there looking to make a quick buck by exploiting those dreams whether they involve securing a book deal or going the indie publishing route. If you are interested in writing a guest blog post fill in the contact form below. We notice you are using a browser version that we do not support. These days, even traditional publishers are asking their authors. Whether its non fiction book marketing, self published book marketing, ebook marketing or one of a wide array of author marketing services, smith publicity is indeed an elite publicity firm, but also one that will help an author of a quality book, regardless of how it was published. Ive worked with as an editor many authors, the majority of whom self publish. Laying the groundwork ahead of time is one of the best book publicity moves a self published author can make. Most books, even good ones, will languish, invisible among millions of available titles, unless you do. Public relations tips for selfpublished authors book publicity. Marketing selfpublished book is our specialty, choose smith publicity today. Not only are they a wonderful and knowledgeable group of people, but i feel that they truly were personally vested in my novel. We see hundreds of indie and selfpublished books every month here at city.

Your budget is often more of a shoestring, mainstream media doesnt have room for you, and you struggle to get your book the exposure it needs to do well. Check out this list of fundamentals for selfpublishers. The best self publishing servicesand the worstrated. Common mistakes selfpublished authors make include going into the process undereducated, underestimating the time required to promote. For example if you wrote a book on dieting or healthy eating, tie it into such ideas as healthy holiday eating tips or eating healthy for the summer.

Top 10 selfpublishing companies for firsttime authors. Reviewed by tracy slowiak for readers favorite 5 stars. Book publicity services international author promotion. But if you are publishing by yourself and wish to be read by as many among your target audience as possible, you will have to learn an additional skillhow to market your books. An indie authors will see 2050% depending on printing costs. Most authors self publish because they want their work to be read. You might also hire a freelance book pr pro to help you. One such crossroads is the pivotal decision youll need to make when you decide which is the best self publishing. The majority of self published book awards dont confer any benefit to the author, other than. Literally public relations is a boutique publicity and marketing agency specialising in creative, innovative and costeffective pr solutions for self published and published authors, publishing houses, food. Books forward will tailor a campaign for you planning around your. Book marketing for authors self publishing through amazon and other retailers by author alinka rutkowska is an almost musthave to help people figure out the ins and outs of marketing their books. I did some freelance publicity work for an author recently, and as a writer myself, it was sobering to see what it takes as an indie author.

Your publishing date is coming up, and you want to partner with an experienced team for fullscale book marketing and author publicity. Self published books now account for 30% to 40% of ebook sales. But those who are publishing a book for the first time, or who aspire to, might have unrealistic expectations of the publishing experience. We post news on the latest releases and book press releases.

Cnet s david carnoy discusses the ins and outs of what its all about. If you feel like youve got the basics of book promotion down, but you want some fresh eyes on your second or third book campaign, doug and marika might be the people for you. A mong the dozens of awards for selfpublished books, there arent many that are worth winning. You can get your book displayed by the register independent stores can do this or in the local author area of bigger chain stores. Yet there are so many choices that you, the publisher, need to make that it can be overwhelming. Self publishing with amazons self publishing services you can reach millions of readers worldwide and keep control of your work. There are hundreds of ways to market self published books.

Whats the best way to promote my selfpublished book. Jan 10, 2016 the guide also includes authors quotes from self and traditionally published authors about the value of pr and a notes section at the end of each chapter. Whether its non fiction book marketing, self published book marketing, ebook marketing or one of a wide array of author marketing services, smith publicity is indeed an elite publicity firm, but also one that will help an author of a quality book, regardless of how it was published, reach their goals. With an evergrowing team of book pr professionals and years of experience in book promotion we have earned an enviable reputation as the uks number one book pr service. Making the book available in a number of different formats can be a huge help as well. Sherri rosen explains that authors need publicists. Pr for books is the chosen book pr service for many first time and established authors as well as publishers both large and small. Megalist of free promotional sites for selfpublished books. Tampa, fl, june 02, 2008 authors who have self published their works and dont have many of the resources that mainstream published authors do, have a new ally. If youre self publishing and this includes any situation where an author makes a contribution towards the cost of publication, promoting can be hard, hard work. In a great new guide for any person who dreams of becoming a successful author, how i sold 80,000 books. For you to have the best experience on, we recommend using the current versions of firefox, chrome, safari, or upgrading to internet explorer 11 or higher.

Amazons kindle direct publishing kdp is a fast, easy and free way for authors and publishers to keep control and publish their books worldwide on the kindle and kindle reading apps. For you to have the best experience on, we recommend using the current versions of firefox, chrome, safari, or. What are the top prmarketing companies for authors who. Deciding to self publish your book is both exciting and nervewracking on one end, youre the master of everything. Communities are a great resource for pr for self published authors. So paying to have your book publicity spread much further makes good sense. Marketing selfpublished books explained in 9 basic steps.

Have you ever wondered how self published authors get a hardcover version of their book on their books sales page. In particular his story focuses on commanding troops in libya at the time that gadaffi fell from power. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. Jan 25, 2016 selfpublishers may want to try for library of congress cataloging youre a selfpublished author, and someone has suggested you get yourself an lccn.

Publishing after writing a book is just the beginning. Its hard to get momentum on a book pr campaign in three to six. Selfpublishers may want to try for library of congress. Dec 31, 2018 creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to self publish. Self published book marketing for authors smith publicity. Book publicity services gave me excellent service and excellent results. An author with a traditionally published book can expect around 5%. Specializing in nonfiction books we get your book media coverage in print, online, broadcast media and more. Youve never heard of an lccn and are wondering if maybe you need to find out more. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019. Pick a book cover that sells your book get local media coverage build an author platform choose your book genre and more. In response to recent reports on allis facebook forum from indie authors disappointed by poor results from professional pr campaigns, bestselling novelist linda gillard, a longstanding. What you should know about being a published book author. Identify your future readers so you can find the right way to reach them.

How to create a book marketing and publicity campaign. Today, she is the author of dozens of self published books, which have collectively sold more than 800,000. No firm knows more than smith publicity when it comes to effective book publicity, author marketing and positioning of selfpublished books and authors. How much does an average self publishing author make on. Smith publicity has promoted more selfpublished books than any book. Ebooks themselves make up close to 40% of all books sold, and in 2018 they are set to outsell print books. As much as self published authors dream about being discovered, its your responsibility to tell as many people about your book as possibleeven before its published. It also requires believing in your message and then finding a team that is willing to help you manifest your dreams. Her lessons are incredibly valuable to anyone seeking selfsolutions.

Lets look at some examples of how someone potentially used the pr system to explode their book. Selfpublished authors need to reach out to media and event venues to set up readings, book signings, or talks. For the most part, i would recommend against hiring a public relations firm, especially for a selfpublished novel. Promotion packages for selfpublishing authors thebookbag. I could get very detailed, but heres the quick rundown. Additional interest has resulted in more sales and notoriety, and the attention to detail and personal contact was a great help to me as a new author. In response to recent reports on allis facebook forum from indie authors disappointed by poor results from professional pr campaigns, bestselling novelist linda gillard, a longstanding member of alli, draws on her own experience to explain why she thinks selfpublished authors dont need to splash out for such services and how they can build a large and loyal readership without them. This article provides some public relations tips selfpublished authors can use to promote their book.

Related posts 5 ways attending a publishing conference can help you succeed the people and posts of bookbabys independent authors conference making the most of writers conferences one writers conference can be all the catalyst you need how to use 100 print books to promote your self published book infographic book marketing tips for selfpublished authors. Our experience and the wide array of our author pr services is unmatched in the. But theres no option for printondemand hardcover books. That is the first, most essential step to marketing your book. Annie jennings pr is well known for advising clients on exactly how to use their marketing, publicity and book promotion strategies for optimal impact, given their personal and professional goals. One of the best things an author can do to market their book and generate publicity for it, particularly if it is selfpublished, is to tie the book into something in the news.